What you should see here is that as visitors decrease, conversion increases, on average. Value is total revenue / users, conversion is total visits / total units, and so on. Take a look at the below chart of total views by day for the 10 days after launch, gathered from Google Analytics: We've been fortunate to have a wonderful streaming community, and the help of awesome indie PR firm Bearded Astronaut to help us get some eyes, but sometimes it can still feel like nobody is seeing that thing you spent years on. There are a lot of great games out there, and it's hard to get potential customer eyeballs on yours. You're probably already aware, but one of the largest issues indie developers face is promotion and visibility. What I am here to talk about is the secondary effect on indies, especially very small indies that lack a PR rep, legal team, or any other kind of secondary support staff. There are already dozens of other tweets and articles from large publishers that detail that. I'm not here to talk about the very, very shady world of selling Steam keys on the gray market. It's also on Itch and Humble if you'd like to support those stores, or want a DRM-free version. The game is on Steam if you want to check it out. That's a story for another article, though. By that I mean since both my day job and my hobbies include games, this gave me a creative outlet. We did it mostly as a hobby, partially as a way of doing 'gamedev therapy'. It's jammed full of dad jokes, bad puns, and hamfisted social commentary set to chiptune and 'pixel art'. It's a goofy simulator game where you run coffee shops. The game in question is Beans: The Coffee Shop Simulator. What follows is, I hope, a series of tips and encouragements that can help some indies keep control of their brand and retain value in their product. Please bear in mind that this post is entirely opinion, and I am not offering these insights in any kind of 'official' capacity. While I acknowledge that they're not breaking any laws, I think they do a few things that are harmful to indie devs, and honestly to devs in general. I have a particular problem with the existence of these sites, and a few of the symptoms they seem to cause. Unfortunately, in nearly the same breath, I became aware of the existence of Steam-key 'reselling' websites, like Kinguin, G2A, and GameFlip.
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